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Good communication is key to a strong relationship, either professional or personal. We are in a world of digital gadgets, where all the previous communication mediums are made obsolete.

You don’t write letters anymore but send emails. You now have instant contact options by sending a message directly on a cellphone, WhatsApp, or any other message tool. We have come a long way in upgrading our means of communication, so much so that we communicate more online than offline.

Personalized communication mediums like; SMS, emails, direct inbox messages on social platforms, outbound calls, and other digital solutions are the most effective when the aim is to spread knowledge or sell products.

Out of the list, email marketing and SMS (Short messaging system) are the most preferred mediums by businesses. Email marketing shows good results while communicating in the B2B model, and message marketing is a reliable B2C message marketing solution with a recorded 80% click-through rate.

Since I am passionate about helping organizations explore different options that enable a smart-working environment, I suggest solutions they can trust. I believe this is the era of automation, where businesses invest heavily in finding software that automates workflow.

SMS marketing helps reach the masses; in lesser time. Sending messages to multiple contacts with a click, before we had reliable message marketing software, was not easy; the SMS marketing software enabled single-click multiple sending.

What is SMS marketing Software?

SMS marketing software is a business tool designed to help you achieve your marketing objectives like sales, brand recognition, promotions, etc. These SMS marketing software come with features that allow you to send different flash sale promotions, coupons, abandoned cart reminders, and much more to help you achieve your business goals faster than ever.

Based on user experience and my personal research I have listed the 8 most reliable software, for SMS marketing.

Top 8 Best SMS Marketing software in 2022

Sendinblue

Sendinblue allows you to communicate with the masses through an easy-to-send SMS marketing feature. Educate your audience about your latest promotion or propagate news. Send personalized messages using segmentation and dynamically adding required info.

What’s best about Sendinblue?

  • Option of bulk import to carry SMS and email marketing is pretty helpful.
  • The dashboard shows all the necessary information in a very comprehensible way.
  • Automation is flawless; people find it really easy to use.

What needs improvement?

  • Some elements in UI are distractive and annoying.
  • A proper 24/7 support, which is missing right now, can help grab more customers.
  • Users have faced problems with billings and refunds, so make sure you know what you are signing up for.

Preferred Industries

Marketing and Advertising

62

Information Technology and Services

33

Internet

19

Computer Software

18

Retail

18

Other

527

Pricing

Free

Discover Sendinblue
0$/month With unlimited contacts

Starter

Ideal for growing businesses
Starting from 25$/month With unlimited contacts

Business

Built for marketing managers and ecommerce pros
Starting from 65$/month With unlimited contacts

Enterprise

Tailored solutions to fit your needs
Starting from 1000$/month With unlimited contacts

Official Screenshots

Attentive

Attentive is a comprehensive SMS marketing software that drives 18.5 percent of online sales for an e-commerce platform. It helps you make SMS marketing the top revenue generation medium for your business. You have the luxury of first-party data, which enables you to send personalized messages.

What’s best about Attentive?

  • The support team is highly knowledgeable and available 24/7 to help you in any regard.
  • The interface is clean and easy, and CTAs are well placed for users to find their way to the desired destination.
  • Designing a campaign, and managing it is easier than other SMS marketing software.

What needs improvement?

  • Audience segmentation is not available, which is a major concern.
  • Customization is not good, Drag and drop editor isn’t as good as promised.
  • People wish to see more advanced A/B testing features.

Preferred Industries

Apparel & Fashion

57

Retail

48

Consumer Goods

34

Cosmetics

15

Health, Wellness & Fitness

15

Other

226

Pricing

Free

Discover Sendinblue
0$/month With unlimited contacts

Starter

Ideal for growing businesses
Starting from 25$/month With unlimited contacts

Business

Built for marketing managers and eCommerce pros
Starting from 65$/month With unlimited contacts

Enterprise

Tailored solutions to fit your needs
Starting from 1000$/month With unlimited contacts

Official Screenshots

Birdeye

Birdeye allows you to manage all messages, be it social messages, WhatsApp, or direct messages. It is a growth-oriented SMS marketing software that offers something more. It helps you manage your workflow and smoothen internal communication.

What’s best about Birdeye?

  • Automation is something users love in Birdeye.
  • Birdway is super user-friendly, and fewer clicks to attain your goal.
  • The best thing is that it also helps in internal communication other than being reliable SMS marketing software.

What needs improvement?

  • Users have faced issues with client citations.
  • It’s reported that the support team is more focused on closing the ticket rather than solving the issue.
  • It’s not possible to integrate all the platforms you desire.

Preferred Industries

Hospital & Health Care

152

Real Estate

131

Medical Practice

116

Health, Wellness and Fitness

86

Construction

82

Other

1275

Pricing

Standard

for emerging businesses just getting started
Contact Support

Professional

for established businesses looking to grow
Contact Support

Premium

for established businesses looking to dominate
Contact Support

Official Screenshots

Klaviyo

Klaviyo is an SMS marketing software that enables hyper-personalized messages to allow your business to earn customer trust. Klaviyo is a platform that promises to convert data into dollars with effective message marketing and message automation.

What’s best about Klaviyo?

  • The software allows you to create campaigns based on customer activities.
  • The in-depth segmentation is something that helps in targeted outreach.
  • It’s easy to use, and one knows exactly where to click next to achieve their desired outcome.

What needs improvement?

  • When you are stuck at something and try to reach out to support, they are not proactive in responding.
  • Pricing is a concern for some businesses as it is increasing, and small businesses find it expensive and out of budget.
  • The information on the dashboard is not complete; you have to download reports most of the time.

Preferred Industries

Retail

153

Consumer Goods

107

Apparel & Fashion

103

Marketing and Advertising

91

Health, Wellness and Fitness

63

Other

793

Pricing

Email and SMS

Make your marketing go even further by reaching customers through both email and SMS.
Starting at $60 / month

Email

Take the next step in your email marketing with a simple solution that personalizes at scale.
Starting at $45/ month

Free

Perfect for getting started and trying out the Klaviyo customer platform.
Starting at $0/ month

Official Screenshots

EZ Texting

EZTexting has a highly efficient contact management system where you can import, customize and segment data as per your feasibility. With EZTexting, automatically forward a text to your email or phone so that you never miss out on any update.

What’s best about EZ Texting?

  • It’s a solution that enables quick and city-specific message sending.
  • Creating groups based on keywords to send recurring messages to a specific target audience is something organizations love the most.
  • The ease of uploading numbers from the database helps save time.

What needs improvement?

  • Some users have complained about the bounce rate; if this is something their technical team can fix, it will be great.
  • The pricing can be looked upon, especially the paywall, while using additional features.
  • You can’t duplicate a drip campaign; even making an edit is not possible.

Preferred Industries

Non-Profit Organization Management

49

Real Estate

41

Religious Institutions

36

Marketing and Advertising

31

Health, Wellness and Fitness

27

Other

504

Pricing

Value

SMS Text Notifications & Alerts
Starting at $20/ Month

Essential

Everything in Value + MMS & List Growth Tools
Starting at $29/ Month

Premium

Everything in Essentials + API Access & An Upgrade Number
Starting at $49/ Month

Custom

Everything in Premium + Managed Accounts & Unlimited Keywords
Starting at $299/ Month

Official Screenshots

Podium

SMS marketing as a medium of collecting reviews is an incredible idea that popped in the head of Eric (Co-founder & CEO) after a frustrating experience of not getting reviews from happy customers. Podium helps you get more reviews, collect payments, send text marketing campaigns, and centralize your communication.

What’s best about Podium?

  • Collecting reviews from happy customers is now made easy by Podium. Customers will now be writing reviews on replies, and they will be published.
  • Customization is also recommendable; you can customize templates based on the objective of your campaign.
  • Dashboard view is also easy to understand for managers and all the stakeholders.

What needs improvement?

  • Compatibility with CRM is a question mark.
  • Pricing is too high, so small businesses can’t invest money.
  • The subscription model is not something users like; also, the process of unsubscribing is prolonged unnecessarily.

Preferred Industries

Automotive

227

Retail

141

Furniture

63

Consumer Services

59

Construction

47

Other

881

Pricing

Essentials

Ideal for small businesses who are getting started or for the self-employed
$289/ Month

Standard

Perfect for businesses that are expanding, online and in person
$449/ Month

Professional

All the advanced business solutions a mature business needs
$649/ Month

Official Screenshots

ActiveCampaign

ActiveCampaign is a platform that ensures your messages are being heard, regardless of where your audience is. You can design and send marketing campaigns, set reminders, or update internal teams about new progress; use your SMS marketing campaign the way you feel comfortable with ActiveCampaign.

What’s best about ActiveCampaign?

  • The robust automation is something that drives more customers towards ActiveCampaign.
  • If you are new and want to explore the software, their knowledge base will help you educate yourself.
  • The ease in designing campaigns is something all existing users appreciate.

What needs improvement?

  • The reporting is lame, not enterprise-level of reporting, so not preferred by big companies.
  • The response time is not good; users have to restart themselves for an action to happen.
  • You can’t run batch updates, which shows that there are limitations in the workflow.

Preferred Industries

Marketing and Advertising

1462

Health, Wellness and Fitness

984

Professional Training & Coaching

849

E-Learning

447

Computer Software

283

Other

8682

Pricing

Lite

For those just getting started with ActiveCampaign, our Lite plan offers email marketing and basic marketing automation functionality.
$9/ Month

Plus

Our most popular plan includes everything in Lite plus it unlocks ActiveCampaign CRM, Accounts, and the ability to integrate directly with tools like Shopify and Facebook Custom Audiences.
$49/ Month

Professional

Adds advanced marketing features like Predictive Sending, Site Messaging and Attribution that help you create even more personalized experiences for your customers.
$129/ Month

Enterprise

Best for growing businesses that need priority support and one-on-one consultation.
$229/ Month

Official Screenshots

SlickText

SlickText is an SMS marketing software that helps you send action-driving text messages. It helps you increase your database so you can reach more customers. Seamless integration enables you to connect the platform to create ease in your workflow.

What’s best about SlickText?

  • SlickText provides tutorials about every feature one tends to use.
  • Their updates are innovative and based on proper research to resolve queries raised by users.
  • There is no replacement for the experience; Slicktexting has been in the industry for a long time and updated features as per market needs.

What needs improvement?

  • The process of sending contact cards to users can be optimized.
  • The segmentation of the audience can be made more specific. May by adding a location field, age, or any other tag.
  • Users have experienced blockage due to firewall or ad blockers.

Preferred Industries

Marketing and Advertising

21

Religious Institutions

19

Retail

18

Non-Profit Organization Management

11

Health, Wellness and Fitness

10

Other

226

Pricing

Free

50 text messages
$9/ Month

The Basic

500 texts per month
$29/ Month

The Step Up

1,000 texts per month
$49/ Month

The Lil Bro

2,000 texts per month
$79/ Month

The Big Bro

3,600 texts per month
$139/ Month

The Boss

5,000 texts per month
$189/ Month

The Albatross

10,000 texts per month
$350/ Month

The Whale

25,000 texts per month
$750/ Month

The Monstro

50,000 texts per month
$1,250/ Month

Enterprise

We power some of the world’s largest text messaging programs.
Contact Support

Official Screenshots

Closing remarks:

SMS marketing software is most effective due to the open rate of messages and easy accessibility; the receiver doesn’t have to log in to anything, as the text message directly goes on their phone, which they always carry.
According to my experience and research, to reach directly to the consumer, SMS marketing is the best tool, but I am open to debate.
I have shared a list of software that can be handy for SMS marketing, make your life easy and help you automate most of the laborious tasks you perform yourself. If you still need guidance on which one to pick, connect with me so I will study your business and suggest accordingly.

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